The Mystic Kettle
The Mystic Kettle
Brand Design-Tea Parlor
The Wild West. With Monsters.
The Mystic Kettle is a haven of whimsy and wonder, fostering genuine connections with every cup of tea. We’re transforming the tea experience, embracing the importance of human connection and quality ingredients.
Skills Used:
Illustrator, Photoshop
Brand Assets
Logos, Colors, etc.
Visually, the style blends illustrative elements with collage-inspired composition and a whimsical gothic aesthetic, giving the brand a handcrafted yet
magical feel.
The logo draws inspiration from the classic postage stamp, one of the earliest symbols of worldwide communication and connection. The design reflects messages traveling across distance, bringing people together through shared stories and experiences. Its color palette contrasts the deep darkness of the night with the warm golden glow of the moon and stars.
The chosen typefaces emphasize connection and fluidity, featuring elegant decorative forms that reinforce the brand’s promise of belonging.
Social Media
Instagram Layout
Today, people primarily use Instagram to share their experiences, either in posts or Instagram stories. Embracing the “Whimsigoth” aesthetic, our posts are both informative and aesthetically repostable.
Print Items
Menu & Business Card
People love collecting aesthetic keepsakes and souvenirs they can proudly display.
Leaning into that idea, our menu captures the whimsical atmosphere of the Mystic Kettle while also featuring advertisements for similar businesses that our audience would enjoy.
The business card extends this concept even further by doubling as a reusable incentive, serving not only as a practical item but also as another collectible piece that continues to promote and market the brand.
Conversation Cards
Tarot Style
Our tarot conversational cards are one of the many ways we encourage connection among our guests. By placing these cards on every table, we create an easy and welcoming way to break the ice and ease the discomfort that can come with speaking to strangers.
Each tarot card meaning is paired with a specific tea used in the design.
For example, "The Fool" symbolizes new beginnings, curiosity, and mindfulness. It is paired with Matcha, which is traditionally prepared and enjoyed at the start of tea rituals. Matcha is also central to the Japanese tea ceremony, Chanoyu, where it is used to promote grounding, reflection, and presence, making it a fitting representation of The Fool’s spirit of openness and fresh beginnings.